Songs of Innocence – The Real Reason Apple Users Should Be Upset | Peter Mehit

bonoapple

As part of the roll out of the iPhone 6 and the Apple Watch, Apple announced that it was adding U2’s ‘Songs of Innocence’ to every Apple iTunes library automatically as a ‘gift’.  There was an immediate uproar from Appleland that became so raucous that eventually Apple created a page to tell people how to remove the album from their accounts (yes, there’s an app for that), culminating in Bono himself apologizing for the entire fiasco.

The main complaint of the Apple community was that, a) they didn’t want Apple deciding what takes up space on their iTunes account and, b) they hate U2.  There was a lot of counterpoint from Apple / U2 loyalists that thought Apple had done a good thing.  ‘If some gives you a gift, you say thank you.’  The response from the aggrieved was ‘If someone gives me something I don’t want, it’s not a gift.’

To be sure, the bundle fest that was the iPhone 6 launch was intended to be a slick cross marketing event.  A ‘free’ gift, it was not.  U2 were well compensated for the release rights of the album.  In addition, everyone that isn’t an Apple customer will pay for it.  Apple gave it away for marketing purposes.  The question is why would Apple want to spend hundreds of millions of dollars to do this.

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McDonalds and Coca-Cola Try to Adapt to Changing Consumer Tastes | Adweek

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.

This week McDonald’s reported a 3.3 percent quarterly profit decline, marking its worst performance in years, while Coke’s profit dropped 14 percent with a continuing decline in North American sales during the same period.

What’s going on? That’s the question on the minds of those running both companies who are under pressure to turn things around fast.

McDonald’s execs might take a cue from rival Chipotle Mexican Grill, which posted 20 percent growth in the third quarter. Chipotle restaurants feature a Fresh Mex menu that offers customers a choice of ingredients to customize their orders as well as organic beans and tofu in its Sofritas for vegans.

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The iPad’s Glory Days Are Over. Where Does It Go Now? | Mashable

Apple reported its fiscal 2014 fourth quarter results on Monday, and in a surprise to absolutely no one, iPad sales are down again.For the third consecutive quarter, iPad sales have declined year-over-year. On a call with analysts, Apple CEO Tim Cook positioned the decline in sales as “a speed bump, not a huge issue.” Still, Cook conceded that this isn’t where Apple wants to be. “We want to grow. We don’t like negative numbers on these things.” That need for future growth is probably one of the reasons Apple realigned its iPad offerings last week.

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Dos and don’ts for watching today’s eclipse | USA Today

WHEN TO WATCH

New York City: The eclipse starts at 5:49 p.m. ET. The eclipse will still be going on as the sun sets at 6:03 p.m. ET.

Washington: The eclipse starts at 5:52 p.m. ET. The eclipse will still be going on as the sun sets at 6:17 p.m. ET.

Chicago: The eclipse starts at 4:36 p.m. CT. The eclipse will be at its maximum at 5:43 p.m. CT and the sun will set while still in eclipse.

Denver: The eclipse starts at 3:18 p.m. MT. The eclipse will be at its maximum at 4:35 p.m. MT and will end at 5:44 p.m. MDT.

Los Angeles: The eclipse will start at 2:08 p.m. PT. The eclipse will be at its maximum at 3:28 p.m. and will end at 4:40 p.m. PT.

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Why Xero is the Accounting Software of the Future | Allbusiness

A few years ago, we accepted that there were limitations to accessing the Web. However, this mindset has changed in a few short years thanks to the emergence of cloud computing and mobile technology. New businesses are now capitalizing on this recent technology to give us greater access to our assets stored online, with no strings attached.

Small business accounting has undergone a sea of change as a new breed of Web-based financial management tools has become available. These software providers have removed the constrictions of desktop software, allowing many accountants to work closer and more efficiently with their small business clients through the Web.

At the moment, the market is crowded with cloud accounting providers. Intuit is still the incumbent, but there are a number of alternatives to its flagship QuickBooks product.

I believe Xero will emerge from the pack and fortify itself as the must-have cloud accounting solution for small businesses in the future. Here’s what sets it apart from the other options and why it’s here to stay.

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The Tech Behind Apple Pay: Is Your Money Secure? | Live Science

Go ahead and forget your wallet. Apple’s new mobile payment system, Apple Pay, launches today Oct. 20, and while some have questioned whether the technology is safe, security experts say it may actually be safer than swiping your credit or debit card.

Apple Pay lets iPhone 6 and iPhone 6 Plus users make purchases in stores with their smartphones, using near-field communication NFC technology. A tiny antennain the phone transmits encrypted credit card data without consumers having to swipe their card.

NFC technology isn’t new; it’s used to make mobile payments from Android phones with apps like Google Wallet and Softcard. But Apple’s mobile wallet might be more secure than those other options, according to Martin Ferenczi, the North American president of Oberthur Technologies, a French electronics security company.

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How to Watch the Partial Solar Eclipse on Thursday | Mashable

Millions of people across North America could have a chance to observe a partial solar eclipse next week, weather permitting. Although the Oct. 23 partial solar eclipse may not be as spectacular as a total eclipse, it is still a beautiful and interesting event to witness. The sight of the moon gradually moving across the face of the sun fills most people with awe.

The best views of the eclipse will be in the north, in Alaska and the Canadian arctic, but everyone in North America should see some of it, except in the extreme northeast of the continent. In eastern North America, the eclipse will only be visible near or at sunset, so a low western horizon is essential. Venus is very close to the eclipsed sun, but you will probably need to block the sun from view to spot it.

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The Wild and Crazy Career Paths of 5 Self-Made Billionaires Infographic | Entrepreneur

Virgin Empire founder Richard Branson’s first job was selling Christmas trees. NBA Dallas Mavericks owner Mark Cuban’s first job was selling garbage bags. Las Vegas Sands Corporation CEO Sheldon Adelson’s first job was selling newspapers. Groupon co-founder Eric Lefkofsky’s first job was selling carpets. And Elon Musk, the founder of Telsa Motors and PayPal, started his working life writing video games.

From their humble beginnings, all of these self-made billionaires have changed course scores of times. The infographic below, generated by San Francisco-based startup organization Funders and Founders, shows just how many different businesses these legendary entrepreneurs launched.

Funders and Founders also analyzed all 1,426 billionaires in the world. From there, the company segmented out the 960 that are self made and determined that 830 of them earned their wealth from more than one business.

See enlarged Infograhic