Brand Makeovers: 3 Lessons in Reinvention – Reinventing Your Brand | Entrepreneur.com


FireShot capture #117 - 'jack_portrait_web_jpg (JPEG Image, 300x389 pixels)' - fastfood_freedomblogging_com_files_2008_06_jack_portrait_web_jpg“You need a brand makeover when the marketplace tells you so directly: Sales are slowing and market share is shrinking,” Adamson says. “But it’s often too late to change things when they are really off. You have to catch it just at the tipping point when things are going great, but the increases are diminishing and momentum is giving out.”

Read Article.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s