Gen X as a Target Customer was first in a series of articles aimed a helping you identify the habits and proclivities of a generation. This is to allow you gain insights into how to better approach them with your marketing message. This article will discuss Millennials and the unique circumstances of their generation.
Generation Y encompases a broad range of ages from teenagers (age 14) to home-owning adults. The older end of generation is believed to have the potential to attain the greatest spenfing power of any prevous generation. This means advertisers want to understand what drives the Gen Y consumer to purchase.
SMALL BUSINESS ADVOCATE’S ADVISORY GROUP
West Sacramento, California
January 25, 2011
2011 Small Business Priorities.
After a very useful and spirited discussion, those in attendance decided on the following priorities for the Small Business Advocate and the Small Business network to work on in the coming year. They are divided into those issues which have or will have specific legislation, and those that are general and involve many different initiatives. I also include those issues put forward by the group that received lower consideration, but that the group still believed were important.
1. Legislative Priorities:
Mark Lobb is an attorney with Lobb and Cliff, a law firm specializing in tax and estate planning who is also a part of the Inland Empire Business Doctors, a group which we are a member of. The Lobb Report has been so informative, we got permission to reprint it here. Enjoy. – Ed.
The Lobb Report
Lobb & Cliff, LLP
Volume 5, January 3, 2011
Happy 2011! As you know, a lot happened in Washington D.C. during the last three weeks of last year. Below is a brief analysis of laws and extended laws which concern you and your business.
President Obama signed the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 (referred to in this e-mail as the “Band-Aid”) into law on December 17. The Band-Aid includes the all important extension of the 2001/2003 Bush administration tax cuts for two years. Our government gave Band-Aids to everyone in every tax bracket. We also have a new two year Band-Aid as it concerns estate tax provisions. The Band-Aid includes not only an extension of some current laws, but also contains some new laws, so don’t look at the Band-Aid as business as usual.
If my math is correct, there will be an election in November of 2012. The timing may cause more Band-Aid legislation and last minute deals. However, I predict the Band-Aid legislation will lapse and we will revert back to the 2001 rates going into 2013. I say this because I do not see Congress and the President coming to terms in order to ink a new deal in the next election year. If the Democrats believe they will be able to take back the House and hold onto the Senate and the Executive office as 2012 comes to a close, they will have no incentive to negotiate with the Republican controlled House. If the Republicans believe they will take the Senate and Executive office, they will have no incentive to deal with the Democrats in 2012. It may be that early in 2013, a new tax bill is negotiated and signed into law with an effective date retroactive to January 1, 2013. This gives us a lot to think about in regards to selling capital assets, estate planning, succession planning, etc. as we move through the next two years.
For the next two years, we will have the following rate provisions:
Individual Tax Rates: The individual income tax rate brackets will be at 10%, 25%, 28%, 33% and 35%. The threatened highest rate approaching 40% has been avoided.
Recently, the UK government passed The Digital Economy Act which included many, perhaps draconian, measures to combat online music piracy (including withdrawing broadband access for persistent pirates).
Much was proclaimed about how these new laws would protect musicians and artists revenue and livelihoods.
But how much money do musicians really get paid in this new digital marketplace?
Hmm… If they’re colluding here, where else are they colluding?
Having been thought the wars on how hard it can be to pick a name, we thought this article would be helpful.
What if detecting urban pollution was as easy as looking down at your neighbor’s chest? It is–if your neighbor is wearing one of the high-tech sweatshirts designed by NYU grad students Sue Ngo and Nien Lam.
Facebook wasn’t initially interested in raising the $2 billion, these people said, partly because the company generates enough cash to fund itself for more than a year. Hiring Goldman as an adviser tilted the odds in favor of a sky-high valuation when Facebook goes public.
Other than their seats, what’s the one place almost everyone goes when they go to a sporting event?
What’s the one place most airport travelers are sure to stop when they’re between planes, other than their boarding gate?
Sooner or later, everybody has to go to the bathroom.
So, when he or she passes by the kiosk, the digital signage, equipped with a freaky sort of Anonymous Video Analytics technology, zooms in on his or her face and instantly determines gender and age group to guess what products might exert some allure (hopefully it won’t scan your second chin and suggest half a South Beach Living Fiber Fit Bar … nothing else).
The latest ATM scam is so brilliantly simple, it’s hard to believe that it actually works.
Prehistoric humans may have gnawed on each others bones, researchers now suggest.
Delaying sex makes for a more satisfying and stable relationship later on, new research finds.Couples who had sex the earliest — such as after the first date or within the first month of dating — had the worst relationship outcomes.
Wow! Ladies, now you have scientific evidence that delaying that encounter is the best thing. ed.