In December, my wife, Elaine, and I attended a 50th-anniversary concert of the Rolling Stones at Brooklyn, New York’s new Barclays Center. They’re often referred to as the Strolling Bones these days, and with good reason. They’re old. You can’t help noticing how weathered their faces look. So it’s all the more amazing to watch Mick Jagger, at 69, strutting around the stage just like he did half a century ago. I couldn’t take my eyes off him. He and I are about the same age. “Why is he doing this?” I asked myself. “He doesn’t need the money. What is it?”
Then it hit me. I dropped down into my seat and started to laugh. “Why are you laughing?” Elaine shouted over the din. “I just figured out what’s been driving me all these years,” I shouted back.
As I told her later, I’d had an epiphany. I’d suddenly understood the meaning of the word passion. Mick Jagger, I realized, keeps doing what he does for the same reason that I keep doing what I do: because he has to. Performing defines him. He has to do it in order to feel alive–which is also why I start and build businesses.
There’s no logical explanation for Yahoo’s reported $30 million acquisition of Summly, an app created by a 17-year-old Brit that launched five months ago. The team and technology are unexceptional and the app itself will be shut down. What Yahoo really gets for its big check is momentum and buzz.
In other words, Yahoo bought Summly to appear cool again.
eBay has been one of the largest advertisers on Google, but that might not be the case for much longer. It decided to do an A-B split test to determine how many of those clicks they would have eventually seen even without those paid placements; even going so far as to go dark in 30 market areas to provide a control. In a study conducted with eBay Labs along including fancy degree holders from Berkeley and U. Chicago, it showed that it only made back about 25 cents on the dollar spent.
The study shows that brand ads – and by that they mean ads that focus on the brand names of the products to be theoretically purchased, rather than “branding” ads – can be efficiently effective for potential new users to the retailer, but tend to be unnecessary for those who are already familiar with the retailer. eBay, more than most, would suffer from a high familiarity ratio, thus making its relative efficiency low.
One thing the full version of the study appears to miss, however, is that very high clickthrough rate experienced by an ad due to a specific brand reference that is common to the search term may have another financial benefit to the advertiser: increasing the “quality score” of the ad campaign, and thus reducing the expense of other clicks in the campaign.
eBay bids on a universe of more than 170 million keywords. It spends more than $50 million a year on online advertising.
Stephen King rocked the publishing world when he began distributing books online in 2000. J.K. Rowling roiled the industry again in 2011 when she decided to self-publish her Harry Potter series through her own platform, Pottermore. Such big names join thousands of others who are self-publishing books — though many do so because it’s their only option.
More than 235,000 books and e-books were self-published in 2011 in the U.S., four times the number in 2006, according to Bowker, an agency that assigns books unique identification codes.
Materials: Varde glass door wall cabinet, standard Ikea base cabinets & Ekby Bjarnum wall shelves
Description: We were looking for a built in storage unit/appliance garage to store all of our small counter-top appliances. The problems we were facing were:
1) Cost…highly expensive to have custom built
2) Availability…we could find roller door cabinetry but most was too shallow to house our large kitchen aid mixer and Magimix…so
IKEA to the rescue. We wanted all of the clutter HIDDEN and we wanted something that looked custom built to fit the space.
You may be thinking, “broccoli and banana?!” Yes we know its an unlikely pair, however, this smoothie works out very nicely. The sweet creaminess of frozen bananas helps to smooth over any overly green flavor of broccoli. The spinach and spirulina are hardly even detectable, however they do contribute to the creaminess of texture. Maca and lucuma add a subtle maltiness that is quite delicious. The result is a thick, creamy smoothie packed to the brim with green nutrition! Top with bee pollen for an immune system boost as well as extra protein and B vitamins.
I’ve messed up many, many times along my financial journey. I’m willing to bet you’ve messed up a time or two as well.
I’ll spend too much. I’ll forget a bill and have to face the consequences of the lateness. I’ll try to adopt a new positive habit and then find myself slipping in my diligence with that habit.
Whenever I find myself making a big financial mistake, I feel a ton of regret. I’ll usually find myself wondering whether or not I’m a failure and whether or not I’m actually going to be able to continue on a better path.
Can I do this? Can I really do this?
This is a thought process that I’m far from alone in going through. Almost everyone I’ve ever talked to who has challenged themselves to make a life change has made mistakes along the way, mistakes that left them second-guessing the whole process. They’re left with guilt and doubt and a sense that this whole thing might just be a failure.
It’s not a failure.
Mistakes are a normal part of anything new that we take on. We are not perfect. We make mistakes because we’re trying something different than what we’re used to.
The real challenge is to learn how to handle those mistakes and turn them from being setbacks into being tools for success.
For me, there are three powerful tactics for moving on from a mistake.
Perks that make your employees happy don’t have to cost an arm and a leg– really.
A happy, engaged workforce is a high performing workforce. When you hear of companies like SAP that offers onsite putting greens or Google, which offers onsite everything, you probably think, “We have 25 employees and cannot compete on that level. And where would we put a putting green anyway?”
A 47-year-old Michigan woman developed a bone disease rarely seen in the U.S. after she drank a pitcher of tea made from at least 100 tea bags daily, for 17 years, researchers report.
The Detroit woman visited the doctor after experiencing pain in her lower back, arms, legs and hips for five years.X-rays revealed areas of very dense bone on the spinal vertebrae and calcifications of ligaments in her arm, said study researcher Dr. Sudhaker D. Rao, a physician at Henry Ford Hospital who specializes in endocrinology and bone and mineral metabolism.
Youth Advisory Board member Alexis, attended the Glamour Women of the Year Awards earlier this week. She discusses how inspiring the awards ceremony was in honoring women of all ages, across all fields, and in particular, the Millennial women who have made a difference this year. She explains what stood out below and how women are changing the world.
On Monday night, I had the opportunity to attend Glamour’s 22nd Women of the Year Awards. The event took place at Carnegie Hall and was filled with influential people from all over the community, most of whom were women, including many Millennials! As a Millennial woman myself, I was extremely inspired by each of the winner’s speeches and how these individuals are shaping the world.
Ten awards were given to outstanding women who have exhibited some sort of achievement or contributed to a cause they are passionate about.
One of the biggest factors impacting the success of your marketing is how well your audience relates to your content. If your audience feels that you understand their needs and can help them, they will be more likely to respond to your calls to action. If your content isn’t relevant, they will tune your messages out.
But how exactly do you get to know your target audience? Understanding their pains, needs and wants can be challenging … especially if you spend all day running from meeting to meeting and crisis to crisis.
Here are 15 ways to get to know your audience:
What are the advertisers trying to say here? You’ll be happy while your house is burning because you have cheap insurance? That’s some good insurance, right there. Either that or the garage was full of marijuana and it took them a while to escape.
I mean, nothing says ‘photo opportunity’ like all of your worldly possessions going up in a house fire.
People like to focus on the company creating the next killer app or designing the next cool product, but when speaking of entrepreneurs as a class, the field is much bigger than the tiny number trying to create the next Facebook. Entrepreneurs are also the people starting the new coffee shop, the bicycle store and the java kiosk. Entrepreneurs are guys working a backhoe as a second job, welders who buy their own rigs and book their own business. They’re the people who have decided to fly their own flag instead of working for someone else.
Admittedly, there is a big gap between someone working in a 1099 world and founders raising equity investment. But there are a few things in common for everyone stepping into the world of entrepreneurship. They are motivation, desire, ability, courage and an idea. All of these qualities play out in an arena of risk. Risk, when not understood and managed, will become fear. Fear is the primary reason why people don’t get into business. So an understanding of these five qualities is critical for any entrepreneur.