Victoria’s Secret wants to see what today’s millennials are talking about with a new twist on mobile messaging.
At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kik and every other social and mobile platform out there to get in touch with teens, Victoria’s Secret has rolled out its own chat feature within its Pink shopping app.
The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.
After opening the chat feature, app users can talk about predetermined topics like holiday gifts or school. Because this is Victoria’s Secret and millennials are fickle the public chats are customizable with different shades of pink backgrounds and branded emojis. There’s also the usual crop of smiley face emojis that app users can play with, much like a text message.
Mowing the lawn is a pain. An unkempt yard is a hazard. Solution: Bring in the sheep.
On a four-acre patch of unused industrial land along Cleveland’s Lake Erie shore, a flock of 36 sheep plus one protective llama is being employed to keep the grass short. Chomping away in the fenced-off space all summer long, the sheep kept the lot looking tidy for half the cost of a landscaping crew — $1,500 compared to nearly $4,000.
“There’s a lot of empty land, and not a lot of money to take care of it,” said Michael Fleming, executive director of community development organization St. Clair Superior, which founded the sheep grazing program in 2012 with $8,000 in grant money.
You know how important it is to do what you love. So what do you do when what you love makes you really successful? Do you stay a one-person or one location operation? Of course not. You expand!
Well, it isn’t exactly that easy. Deciding that expanding is a good idea and actually making it happen for your sweet little enterprise is something else entirely. Still, if it’s what you think is best, here are some tips to help you do it.
Look at the Numbers
There’s a difference between doing well and doing well enough to expand. A lot of entrepreneurs and small business owners move too quickly with this. They think that a few months of ending in “the black” means that they are ready to take on the huge expense that is opening another business. Don’t make this mistake! Instead, wait until your business has built up enough of a reserve to keep your current operation afloat for at least a couple of years as well as fund the building, staffing and marketing and running of a new location for the same amount of time–yes, even before you try to talk to a bank about loans.
It’s a good idea to talk to your accountant as soon as you make the decision that you want to grow and expand your location. You can start setting aside funds for expansion. This way you won’t be tempted to spend them building your current location.
Thinner, lighter and more powerful than last year’s model, the iPad Air 2 is a tablet that’s hard to beat. It’s the sleekest tablet on the market, and its 9.7-inch display is beautiful to behold. Plus, the addition of Apple’s Touch ID fingerprint scanner gives it a big security boost. But as a work device, Apple’s flagship iPad still has some noteworthy shortcomings — especially with so many great Windows-powered slates to choose from. That bottom line is that the iPad Air 2 is a very good productivity device, but it’s far from perfect.
Certain apps — from Mailbox to LinkedIn — are a given for entrepreneurs on the go. But with thousands of apps out there, it’s easy to overlook something that could make your life easier or, in some cases, just brighten your day.
With that in mind, we asked nine founders from YEC the following:
Q: What relatively unknown app do you open first thing in the morning to help you start your workday?
1. Slacker Radio
Slacker streams ABC News and is updated every 30 minutes to an hour. I love it; I’ve been using it to listen to news in the morning while getting ready and while walking or taking the bus to the office. NPR One is a new contender, but I still feel Slacker’s stream is more news than audio documentary or interview. – Chuck Reynolds, Levers
AeroFarms has developed a vertical farming system that can grow organic baby leafy greens in urban settings. They’re doing it using aeroponics — the process of growing plants in mist without any soil — and plan to launch a branded product from a new 80,000-square-foot warehouse in Newark, New Jersey. AeroFarms CEO and Co-Founder David Rosenberg talks to Bloomberg’s Sam Grobart about how the company is bringing their produce mainstream for Bloomberg’s “The Year Ahead: 2015″ series.
This isn’t going to be about efficiency. Sometimes the phone is a more efficient way to communicate than e-mail, and sometimes it isn’t. If two people leave a dozen messages on each other’s voice mail, that’s a lot less efficient than sending a single e-mail and reading a reply to it.
No, this isn’t going to be about how telephonic communication helps you work faster. This is about how the phone makes you work better. Because unlike e-mail, the phone forces you to be more emphatic, more accurate, more honest.