Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.
Is Generation X the most likely group of people to purchase your goods and services?
How would you know? Start with your current customers. What is the average age of the majority of your customers? Who typically makes the largest purchase during an average visit? Who are return customers?
If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.
Practically everybody has dreams of earning a bit of media coverage and being flooded with business. Unfortunately, that’s easier said than done. The main reason most press releases fail is because they are self-promotional. Promotional copy is the cardinal sin of press releases. Reporters want news, not advertisements, so before you begin to write, pick up an industry journal or two, read through a couple of newspaper articles that pertain to your occupation and take some notes.
1. No First or Second Person – Notice how all the news is written in third person they, she, them, etc.? You won’t find “we” or “us” or “you” unless they are included in quotes from various people.
As Jeff Goldblum notes in the recent viral ad for GE’s Link light bulb system, there are great benefits to exceptional lighting. The message isn’t lost on young consumers who are turning a designer’s eye on their homes, mindful that seemingly minor details like lighting can make or break the vibe. Consequently, they’re seeking new bulb options that go beyond the usual “on” and “off” settings.
Emberlight: The emberlight adapter, which screws into a standard socket, upgrades the average light bulb into a smart light bulb. The device allows owners to raise and dim a room’s light level from a smartphone app and also includes mood presets so users can always achieve the atmosphere they desire, from disco party to date night. Moreover, emberlight includes security features, such as remote access and a proximity sensor that turns lights on when it detects the owner’s smartphone. The energy-saving device also lets people track how their lights are being used so they can improve their energy efficiency.
The Samsung Galaxy Note 3 has been my phone of choice for the last year. I’ve used a lot of others, like the LG G3, which I’ve also loved. But I’ve ended up back on the Note 3 every time. That, to me, is the best indication that the Note range is perfectly designed for my needs.
So who should consider a Note 4? Well, my first advice would be that if you have a Note 3, the upgrade is going to be small for you. You’ll get a better screen, nicer design and some nice health and fitness tools, but it’s not a revolution – more an evolution. So those on two-year contracts shouldn’t fret if they’re going to have to stick with the Note 3 for another year.
But for those looking to go down a new route, switch from an iPhone or smaller Android, is the Samsung Galaxy Note 4 worth it?Spoiler: yes, without doubt.
Poor communication, a lack of leadership and underfunding plagued the World Health Organization’s initial response to the Ebola outbreak, allowing the disease to spiral out of control.
The agency’s reaction was hobbled by a paucity of notes from experts in the field; $500,000 in support for the response that was delayed by bureaucratic hurdles; medics who weren’t deployed because they weren’t issued visas; and contact-tracers who refused to work on concern they wouldn’t get paid.
Director-General Margaret Chan described by telephone how she was “very unhappy” when in late June, three months after the outbreak was detected, she saw the scope of the health crisis in a memo outlining her local team’s deficiencies. The account of the WHO’s missteps, based on interviews with five people familiar with the agency who asked not to be identified, lifts the veil on the workings of an agency designed as the world’s health warden yet burdened by politics and bureaucracy.
“It needs to be a wakeup call,” said Lawrence Gostin, a professor of global health law at Georgetown University in Washington. The WHO is suffering from “a culture of stagnation, failure to think boldly about problems, and looking at itself as a technical agency rather than a global leader.”
v.18 n. 40 – Released October 16, 2014
This Week’s Headlines:
Why did Google GOOG whip Yahoo! YHOO so decisively? How did Apple AAPL become the world’s most valuable company? Why have we all heard of Intel INTC? The answer is simple. Or, to be more precise, simplicity.
The ability to distill highly complex business concepts into simple consumer propositions is one reason why Google, Apple, and Intel are three of the most valuable brands in the world. Google’s breakthrough insight was to make everything about its brand and user experience clean and simple, unlike Yahoo and other search engine companies that thought a busier page somehow communicated more value. Apple rejected complexity in everything from its operating system to product design to advertising. And Intel created a five-note musical signature and two-word catchphrase to make us all believe that a computer was better if it had “Intel Inside.”