Category Archives: News and Views

Why Entrepreneurs Are Important for the Economy | Investopedia

imagesEntrepreneurs are frequently thought of as national assets to be cultivated, motivated and remunerated to the greatest possible extent.

Entrepreneurs can change the way we live and work. If successful, their innovations may improve our standard of living. In short, in addition to creating wealth from their entrepreneurial ventures, they also create jobs and the conditions for a prosperous society.

The following are six reasons why entrepreneurs are important to the economy.

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This bike path is made entirely of solar panels | Public Radio International

If you could get up on the roof of our offices in Boston, you’d be standing amongst a bunch of solar panels. That’s not so unusual.

But in The Netherlands, they’re experimenting with putting solar panels in a much more unusual place: Bike paths.

A bike path made of solar panels opened today in a suburb outside of Amsterdam. Just 230 feet of it exist. Designers say it’s enough to power three homes.

But is it worth the cost? Many in this cycling crazed culture say yes.

“It’s incredible. It’s the world’s first ever public, solar cycle path,” says the BBC’s Anna Holligan. “There are actually more bikes than people in this country. It’s famous for cycling. So it’s the right place to be testing this pioneering technology.”

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Amazon’s Bargain Button Could Actually Be Good for the Economy | Businessweek

Amazon (AMZN) is now taking bids. Venders who sell on Amazon can enable a “make an offer” feature that allows customers to offer a lower than list price. The seller can accept, reject, or counter the offer. If one makes a counteroffer, buyer and seller can haggle over e-mail and—if they reach an agreement—pay Amazon its commission. So far, the option is available only for 150,000 goods on the website, mostly art and collectables.

Amazon may extended the option to hundreds of thousands of items for sale within the next year. Amazon calls the offer process a “game-changer.”While that’s probably an exaggeration, bargaining does have the potential to change American retail, quite possibly for the better.

In plenty of countries, people negotiate for nearly everything. Not so in the U.S., where bargaining on price tends to be limited to cars, real estate, and cable service. Research suggests that Americans are uncomfortable with the little haggling they do. In a LinkedIn (LNKD)survey of 2000 professionals in 2012, Americans (especially women) reported being more anxious than any other nationality when it comes to negotiating. (Indians feel most confident, followed by Germans.)

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Public Relations Tips and Tricks for Your Business | Inc.com

getty_483612403_44942Creating an efficient PR and marketing plan is a cornerstone to building up your organization’s success. Marketing and PR, unfortunately, sometimes can be costly, particularly if you’re running a lean operation and just starting out. Thankfully, there will include a few affordable PR and marketing tips and tricks which may offer your small business a cost-effective way to successfully increase sales and grow your consumer base.

You may have an excellent service or product, yet if nobody has knowledge of it, generating sales might be difficult. Effective public relations and marketing include proactive methods for you to spread the message to your market and attract potential customers and clients.

Marketing is about discovering methods of reaching your targeted audience–these potential customers and clients who possess an interest in and possible necessity for what you are selling. Public relations includes obtaining positive press and publicity in regard to your business concerning its most recent services, brands, and innovations.

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Predicting Self Control and Success with Sweets | Page 19

Should you check your email just once more or keep on working? Jam that marshmallow in your mouth, or resist it? No matter how good instant gratification might feel, here’s a scientific case for delaying your rewards to double them.

If you’re one of the lucky ones endowed with strong willpower, you’re probably the envy of all your friends – and with good reason. Having strong willpower is a great predictor of success.

Self control depends on two systems: the hot system, which instantly reacts to the environment, and the cool system, which is responsible for controlled, rational behavior. It’s the hot system that gets us to give in to the temptation of eating that chocolate we shouldn’t or checking Facebook when we have a report due. By contrast, the cool system focuses our attention away from our impulses to instead engage in wholesome and productive behavior.

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Pagan Roots? 5 Surprising Facts About Christmas | Live Science

Large_Transparent_Christmas_Tree_with_Star_ClipartWhen you gather around the Christmas tree or stuff goodies into a stocking, you’re taking part in traditions that stretch back thousands of years — long before Christianity entered the mix.

Pagan, or non-Christian, traditions show up in this beloved winter holiday, a consequence of early church leaders melding Jesus’ nativity celebration with pre-existing midwinter festivals. Since then, Christmas traditions have warped over time, arriving at their current state a little more than a century ago.

Read on for some of the surprising origins of Christmas cheer, and find out why Christmas was once banned in New England

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7 Proven Ways To Write Emails That Get Replies, Backed By Science | Yesware Blog

emailEffective email writing boils down to one thing: Mind reading.

Really.

Sure, we’re all different, but in many instances our brains are prone to react to psychological triggers in a similar manner. Understanding these subtleties can help you hone in on creative ways to persuade others to take a desired course of action, like reply to more of your meticulously written emails.

Here are seven powerful psychological principles that can help you get busy people to respond to your emails, backed by template reply-rate data and examples from Yesware’s own sales team.

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