Tag Archives: branding

What CrossFit Can Teach You | wonderbranding

CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” as CrossFitters like to call them are popping up all over.The brand has grown exponentially, with no advertising.  People are addicted.CrossFit is the perfect example of a stripped-to-the-bone strategy for cult branding

Read More.

Rebranding Helps Nudge Clothing Lines to a New Level | Apparel News.net

Last year, iconic fashion house Yves Saint Laurent renamed itself Saint Laurent Paris, and just recently, its parent company, PPR, one of fashion’s most esteemed companies, announced its own name change. It will be called Kering, according to Chief Executive and Chairman Francois-Henri Pinault.

DENISE’S NEW LOOK: Alpinestars by Denise Focil changed its name to AS by DF and debuted a more contemporary look.

The new name demonstrates growth and new focus, Pinault said. “In a few months’ time we will have completely transitioned from a holding company with an unfocused portfolio into a cohesive, integrated, international group focused on apparel and accessories,” he said.

Some veteran Los Angeles–area fashion lines are in the process of renaming, or “rebranding,” themselves, too. The process is risky, but rebranding can make the difference between sagging sales and stellar business.

Read More.

24 Brilliant Beer Branding Designs | trendhunter.com

Beer companies have started to reconsider how they approach beer branding and what that means to their bottle designs. Should a brand’s design be witty and interactive, colorful and vibrant, minimalistic and direct or original and retro? In order to win over the average consumer, these are questions that marketers and brand executives need to consider. Fortunately, several companies have made it a point to re-brand themselves and that means changing their bottle designs.

This collection of designs showcase beer companies that have used branding strategies like summer-themed graphics, bottle labels that feature a 12-part detective story, bottles designed in an elegant sleek shape and various other companies that are changing the ways in which we view and drink from a beer bottle.

Check Them Out.

Weekly Economic Update | LAEDC

THIS WEEK’S HEADLINES:

Weekly Economic Report | LAEDC

THIS WEEK’S HEADLINES:

Weekly Economic Report | LAEDC

THIS WEEK’S HEADLINES:

Weekly Economic Report | LAEDC

THIS WEEK’S HEADLINES: