Tag Archives: general motors

Why GM Is Betting On Mary Barra | Fast Company

She’s lived and breathed GM most of her life.  She’s worked there since age 18.  “I was on the line…all day long,” the now first female CEO of a major american automobile company recently told “Fast Company” Editor-at-large Jon Gertner over tea.  Here’s a look into how Barra will lead GM.

If I were more of a betting man, I’d wager that Mary Barra is a very clever poker player.

How would I know?

A few weeks ago, Barra–the newly appointed General Motors CEO–came through New York City on business and met me for coffee one afternoon in Greenwich Village. (Actually, Barra ordered tea.) If she had any inkling at the time that a big promotion was coming down the road, and that she’d be named the first female chief executive of a major American automobile company, there was no telling.

Instead, the conversation veered from talk about GM’s big cars (the new Cadillac) to its spunky smaller models (such as the Chevrolet Sonic). We took detours into the company’s view on the future of the Chevy Volt (still very positive) and spent a few minutes circling around whether GM perceives a market in tiny, low-impact, city transportation vehicles (entirely plausible).

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Market Day – GM to drop all advertising on Facebook – report

According to the report, the auto giant’s marketing executives “determined their paid ads had little impact on consumers.”

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…$100 BN valuation….hmm…-Ed.