Tag Archives: small business

Generation X as a Target Customer | Lydia Mehit

gen xMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best.  But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

Is Generation X the most likely group of people to purchase your goods and services?

How would you know?  Start with your current customers.  What is the average age of the majority of your customers?  Who typically makes the largest purchase during an average visit? Who are return customers?

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business.  What is the average age and income of the people in the immediate one mile radius?  Check out the three mile radius also.  If you have a retail business, the majority of your customers will be local to those areas.

Continue reading

Saving Money in Your Startup | The Simple Dollar

saving moneyWe get it. You’re starting a new businesses and you’re strapped for cash. There are a million questions going through your head. We empathize with bootstrapping entrepreneurs and small-business owners everywhere, and today we explore meaningful ways that add up where your business can save money in the early phases. That said, every small-business owner and entrepreneur has a unique set of circumstances that pertains to their business, industry, strategy, and execution. Here we will outline some of the key choices, some obvious, some less obvious, on ways you and your small business can save money.

Read More.

 How To Make The Transition To Online Ordering Work For Your Customers | Getentrepreneurial.com

My cranberry experience was one of the worst online shopping experiences I have had this year! And it did make me realize that it’s a big step for any business, and perhaps an even bigger step for their customers, to make online shopping the only option. The question arises; should e-commerce be the only option? And what about the customers who don’t use computers; yes, they still exist; do they just fall by the wayside? How is your cranberry customer experience? This is a real life story:

The company which sells the best dried cranberries is Davis Lewis Orchards. The customer was my neighbor Mary Anne, who though she inherited her partner’s MacBook, only reads the news, and surfs modestly, and even today does not do email or any online ordering! She insists on a live person and telephone contact, and when asked for her email, smiles and says “Hello?” There is a segment of the population, usually over “a certain age” that does not use computers as we do. I’ve been doing email for close to 20 years and e-commerce for almost as long; in fact I tested some of the first e-commerce websites as a beta customer!

Read More.

6 Small Business Financial Pitfalls | AllBusiness.com

Many factors go into making a small business a success. Some factors, however, can be more challenging than others, especially when it involves financial management. Whether it’s securing equity capital, borrowing money, separating personal finances from business finances, or managing cash flow, there are a number of “potential landmines” that many small business owners are not adequately prepared to handle. Following are six financial pitfalls for small businesses to avoid and important tips to consider when dealing with business finances:

Read More.

What (And What Not) to Do If You Want Your Content to ‘Go Viral’ | Adrants.com

Oh you’ve gotta love those online college degree schools for their content marketing savvy. They’ve mastered the art of creating compelling and informative infographics that double as a promotion for the school. That’s not a slam. Just an acknowledgment.

Anyway, here’s a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It’s got examples of successful virals. It’s got examples of failed virals. It’s got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.

Check it out below.

Read More.

Have Trouble Concentrating? Try These Suggestions | Entrepreneur.com

overwhelmedWe all know the feeling of being overwhelmed, of being beset by distractions. Too many things clamor for your attention. People are trying to reach you, by phone, email, text, Twitter, or old-fashioned yelling up the stairs. Colleagues interrupt. You need to update, check in, post, or ping. Ads jump at you from the most unlikely places. Devices buzz, ring, chirp, and vibrate.

There are steps you might consider to quiet the buzz in your brain – even if you don’t want to take up meditation. In addition to feeling calmer and more focused, you’ll probably be more efficient, too. Turns out that people aren’t very good at thinking about two things at once. One study showed that when people were interrupted to respond to email or IM, it took about 15 minutes for them to resume a serious mental task.

So consider taking steps like these, at least occasionally. They may not all work for you, but you may find a few that will help you focus.

Read More.

7 Affordable Resources for Self-Employed Workers | Mashable

Today’s career landscape is bizarre by Boomer standards: 23-year-olds are CEOs, working parents are running businesses out of their living rooms and work-from-home opportunities abound in almost every industry.

Given these recent trends in the career industry, it’s unsurprising that more and more employees are considering becoming their own boss — and many get the opportunity to do so. The “virtualization” of jobs, the influx of startup culture and the rise of the gig economy are all contributing factors to increasing opportunities for self-employed workers.

If you’re thinking about leaving behind a nine-to-five to freelance or embark on an entrepreneurial business venture, below are a few helpful resources to give you a leg up.

Read More.