Tag Archives: social media

3 Overhyped Marketing Trends | Fast Company

It’s easy for entrepreneurs to get caught up in the hype of the latest trends in technology, mobile apps, social media, and the like. Many breakthroughs in these areas are indeed valuable for small businesses, particularly those that do all or most of their business online. However, much of what you hear on these fronts is hyped way out of proportion.

Sometimes, the person promoting the new trend has a vested interest. Just as often, people get enthusiastic about the latest bright and shiny thing. To help put this into perspective, here are a few overrated leading tech trends:

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  Wham, Bam, Thank you SPAM. #entrepreneurfail | Getentrepreneurial.com

As alluring as social media is, it is fleeting and many people never see the posts more than once if at all.

Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.

Unfortunately, the state of email marketing generally consists of the following:
Too much email
Not enough email
Unclear calls to action
Irrelevant information
Too selly sell

The way to combat the “Wham bam, fear of SPAM” blues, here are some tips and tricks to nurture your email subscribers, and not be an entrepreneur fail:

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8 Exciting Things Happening Right Now in Social Media | Allbusiness.com

March 2014 has proven to be another busy month for the world of social media. Whilst there hasn’t been a specific event to dominate headlines, several stories emerged which hint at the future of the industry. The implications for the business world are intriguing, and suggest creativity, and a degree of restraint, may form marketing campaigns of the future. What’s clear from certain stories is many businesses are attempting to quell growing fears of privacy concerns. For companies who rely heavily on online interaction, it’s a crucial stage to maintain customer faith.

Here are eight of the most intriguing moments, and how they could shape the future of the business world.

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Email Marketing: A Small Business Guide | BusinessNewsDaily.com

Newly Minted MoneyWith more than 1 billion email users worldwide, businesses are realizing email marketing is no longer something they can go without. Instead of spending their time filling a consumer’s physical mailbox, businesses now target inboxes instead.  Recent research shows that businesses are dedicating more money to email marketing than any other marketing strategy. From company newsletters to loyalty coupons, businesses are using email marketing in a variety of new ways to connect with their customers. For those just getting started with email marketing, there are a number of services that can provide the necessary software and tools to create and manage campaigns directly from your computer.

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ZNGA Zingered | ZeroHedge

Invest in a company that is nothing, has nothing, and makes nothing, on the hope that it turns into something.  A sure thing.

- Ned Zeppelin, Zero Hedge comment

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If Twitter was 100 People… | information is beautiful.net

If Twitter was 100 People

If Twitter was 100 People….

Social Media Demystified | Remarx Media

Cara Stewart and Theresa Drieke of Remarx Media made a killer presentation about what social media is and also what it isn’t to our bi-monthly brown bag group. While this presentation isn’t quite as powerful without the voice over, it does give you some good grounding in the basics.

One of the things the presenters said that stuck with me was this: “With the speed that the social networking environment is changing, anyone who tells you there are an expert in field doesn’t get it, or is not being truthful.” With my experience with so called experts, all I can say is ‘Amen’.

View the Presentation