There’s no logical explanation for Yahoo’s reported $30 million acquisition of Summly, an app created by a 17-year-old Brit that launched five months ago. The team and technology are unexceptional and the app itself will be shut down. What Yahoo really gets for its big check is momentum and buzz.
In other words, Yahoo bought Summly to appear cool again.
[Update] Rumor has it the rumors are wrong. While Facebook and Yahoo! may work together on certain projects and collaborations, a search alliance is not likely to be one of them in the near future.
Female executive powerhouses Marissa Mayer and Sheryl Sandburg may be forging an alliance between their two companies.
UK newspaper The Sunday Telegraph reported that Mayer, who is the CEO of Yahoo! and Sandberg, the COO of Facebook, are discussing ways the they can work together to conquer the internet. There is already some overlap between Yahoo! and Facebook, but according to unnamed sources, “board members expect the talks to lead to much more substantial collaboration based around web-based search.”
Testing a user interface
When brand control becomes damage control:
“Scantily clad gyrating women” who give lap dances to men on your company’s dime can damage your brand within seconds.
For a sample of the outrage, click here. Especially entertaining are the dozens of Twitter posts.
If you haven’t heard of the term ‘keyword spam’ this is a good example of it. Some web site developers that promote making your site more visible to internet search engines like Google and Yahoo use variants of the technique described in this article.