It’s business owner’s worst nightmare: Customers walk in the door and walk right back out.
For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina’s Outer Banks, that meant customers clicking on their Web site and promptly abandoning it. “One day we said, ‘Our bounce rates are high. People are exiting our site, and that’s a metric expression of frustration,'” says Ross Twiddy, the company’s marketing director. “Wouldn’t it be nice to know what they were thinking?”