Monthly Archives: April 2012

Rand Fishkin of SEOMoz Challenges the Web to Take Down His Site | Site Reference – Internet Marketing Articles

According to Google’s original guidelines, it said…

“Can competitors harm ranking? There’s nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.”

In November, Google changed its tune a little bit…

“Can competitors harm ranking? There’s ALMOST nothing a competitor can do to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.”

Did anyone catch the slight difference in this new entry? You don’t have to be a professional writer to see this one.

Then, on March 14th…

“Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question. Google aggregates and organizes information published on the web; we don’t control the content of these pages.”

Read Article.

Why Does Coffee Cause Bad Breath? | LifesLittleMysteries.com

We tend to smell like the food we eat and the liquids we drink — what we eat and drink is digested in our stomachs and intestines, and the chemicals in these foods and liquids are passed on throughout our bodies through our bloodstreams.

Read More.

How Google’s Search Engine Works | Google Web Master Central

The simplest explanation of how Google ranks pages. Semi-Geek, but hang in, it’s worth while.

56 Episodes of Star Trek at Once | twilight1138

With the sound down, at full screen, it’s kind of a cool screen saver. With the sound up, it’s schizophrenia.

Enjoy.

Seven Reasons Why Business Plans Don’t Deliver | Peter Mehit

I have been hearing a growing drumbeat from angel investors that start ups shouldn’t waste their time writing a business plan. “They suck,” one angel investor told me recently, “Especially the financials. They’re clueless and it shows.”

His viewpoint was driven home with several tech start up coaching clients we worked with. The plans they brought to us did, in fact, suck, including incomprehensible financial pro formas.

Yet, the best run companies rely on written business plans. They revisit them frequently, adjust them to new realities and use them as guidance as they grow. We have seen this personally in businesses of all sizes and found that those that plan not only do better when things go according to plan, but also do better when the plan gets broken.

So who’s right? Why do so many entrepreneurs fail at drafting plans that angel investors are telling them not to bother? We believe it breaks down into the following reasons:

Continue reading

Wal-Mart Mexico Bribe Inquiry Silenced | NYTimes.com

Wal-Mart dispatched investigators to Mexico City, and within days they unearthed evidence of widespread bribery. They found a paper trail of hundreds of suspect payments totaling more than $24 million. They also found documents showing that Wal-Mart de Mexico’s top executives not only knew about the payments, but had taken steps to conceal them from Wal-Mart’s headquarters in Bentonville, Ark. In a confidential report to his superiors, Wal-Mart’s lead investigator, a former F.B.I. special agent, summed up their initial findings this way: “There is reasonable suspicion to believe that Mexican and USA laws have been violated.”

The lead investigator recommended that Wal-Mart expand the investigation.

Read Article.

Using Great Storytelling To Grow Your Business | Fast Company

Every two months, I pull together a community of innovators. We meet somewhere in New York City, usually a boardroom overlooking a park or cityscape. But last month we all found our way into an acting studio operated by The TAI Group to learn about storytelling.

The members of this group certainly already know something about the topic. They are senior executives at some of the largest corporations, partners in some of the most prestigious consulting and private equity firms, and several cutting-edge entrepreneurs. But the more you know, the more you realize there is to learn, and this group wanted to learn more about how to use effective storytelling to drive change in and grow their organizations.

Read Article.

The Pros and Cons of S Corporations | AllBusiness.com

Once you’ve made the decision to structure your business as a corporation most likely for the liability protection a corporation offers, you still have a decision to make: Will you form a C Corporation or an S Corporation?  Tax concerns often play a major role in this decision. Like the partnership business structure, S Corporations do not pay any federal income taxes. Instead, the business’s profits and losses

Read More.

  Sales and Marketing Funnels – Taking Stock: A Self-Evaluation | Getentrepreneurial.com

For self-employed professionals and small business owners, it’s essential to periodically assess what is and isn’t working in your business, and then to make the necessary adjustments. Because small businesses often don’t have the flexibility of larger firms, this periodic evaluation is even more important for you than it is for larger companies.

Read More.

Are We Guiding Our Ship? | Boaz Rauchwerger

Did you see the story on Thursday about the shelling and sinking of that rust-stained fishing trawler in Alaskan waters?

The Ryou-Un Maru, about 200 feet in length, was swept away as part of a giant debris field generated by the 9.0-magnitude tsunami that struck Japan on March 11, 2011.

The U.S. Coast Guard sank the trawler after it was determined that the unmanned vessel posed a hazard to mariners and Alaska’s marine environment.

This ship, until its sinking, was drifting aimlessly, unguided, across the Pacific. No one was onboard running the ship and guiding it by using the rudder to get it to a specific destination.

Isn’t that an interesting analogy to life? Too many of us, including me in the past, set sail for an un-specified destination. We don’t define specific goals and then we get upset when we arrive at the wrong destination.

We don’t use a mental rudder to guide our journey and to make course corrections when necessary.

The majority of people, some estimates have it at 97%, do not write down specific goals and then they get disappointed with what the future gives them. What is the difference between no written goals and that ship drifting across the Pacific?

Nothing.

And what happened to that ship? It was sunk.

That ship, during its nearly 13-month drifting journey, traveled about a mile per hour. That’s not a fast pace. However, when you add up all of the miles it traveled in 390 days, that’s a lot of miles.

Time, for all of us, goes by at one minute at a time, 60 in each hour, 1,440 in 24 hours.

May I suggest that we all take a moment today to write down some specific goals for the next five years, for the next 12 months, for the next 30 days, for this week. Make the short-term goals believable and then take action.

Let’s identify where you want your ship to go, give it some power with specific, achievable goals, and let’s keep our hand on the rudder in case we need to make course adjustments.

You are special. You are unique. You are destined for greatness! Have a powerful day!

A Goal-Setting Affirmation

This week I’m writing down specific 5-year, 12-month, 30-day goals, and goals for this week. I’m taking action on my believable short-term goals.

Boaz Power Corp., 642 Baywood Dr., Newport Beach, CA 92660, USA