Monthly Archives: May 2012

Times Square Drum Solo

To see his 2011 effort, where he played up a Brooklyn building, click here.

Young entrepreneur squats at AOL office for 2 months to keep dream alive –

Simons evaded security for two months — not to mention having to pay for an apartment, gym membership and more.He said that he spent a total of $30 over those weeks, splurging at Boston Market for his Thanksgiving feast but otherwise subsisting largely by “eating scraps.”

via Young entrepreneur squats at AOL office for 2 months to keep dream alive –

How to Make Your Product Famous (for Almost Nothing) |

Anyone with a product to sell has fantasized about what it would be like to suddenly see it featured in a popular TV show or movie. Alexander Mendeluk has lived the dream.

The co-founder of SpiritHoods, a collection of animal-inspired funky fur head pieces, Mendeluk (and co-founders Chase Hamilton, Ashley Haber and Marley Morotta) have seen their product worn by celebs ranging from rapper Snoop Dogg to rocker Pete Wentz.

They’ve also been featured on “Late Night With Conan O’Brien,” “Khloe & Lamar,” “Keeping Up With The Kardashians” and will soon be featured in a Disney movie starring Heather Graham.

The company’s product placement efforts haven’t cost them much more than their time and product

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How to Conquer the Fear of Selling |

You own your own business but you hate selling? You’re not alone. Even though being a good salesperson is essential to the success of almost every business, a lot of people feel uncomfortable about the act of selling.

“Fear comes from the unknown and it is a psychological response to a perceived threat.  You can chip away at this fear by creating a sales process and following some simple steps that give you confidence in your own skills,” said Dave Mattson, CEO of Sandler Training, a leading global sales and management training company.

Mattson proposes five steps that business owners can take to minimize their sales fear:

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Six Design Mistakes to Avoid in Your Store |

Retailers know they must provide quality products and good service to thrive, but too often, they overlook the importance of store design to their success.

Shopkeepers sometimes try to cut corners or simply don’t plan their commercial space well. They may skimp on lighting fixtures, for example, or fail to allot enough space for the inventory they will need to carry. “There is a tremendous amount of failure in retail,” says Jerry Birnbach, a Somers, N.Y.-based store-planning consultant. “Had [store owners] done a little due diligence upfront, they would not have failed.”

Here are six common mistakes to avoid when designing your store:

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New Business Ideas, Innovations And Opportunities Around The World |

Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials.

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Strawberry and Banana Green Smoothie |

Looking for a healthy green smoothie recipe with fruit? Then you’ve got to try this strawberry, banana, spinach, and kale green smoothie for a delicious, fun, and frugal way to get more greens into your diet. Did I mention this emerald green recipe is low fat, low calorie, and just the right size for a quick breakfast or snack?

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5 Reasons Why Landing Pages Are a Must | Duct Tape Marketing

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.

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Three Fairy Tales and an Action Thriller | Peter Mehit

The hero bursts through the window, firing two 9mm pistols. Even as the casings and glass are hitting the ground, the bullets find their mark, felling dark robed assassins. She crosses a large empty warehouse, dodging knives, grenades, bullets and well choreographed MMA moves to make it to the closet where a nuclear warhead is ticking…ticking down to zero. Wiping the sweat from her brow, she contemplates, “Red wire, blue wire…,” while pausing to shoot yet another bad guy. Finally, it all comes down to fate as she snips through a random wire, stopping the countdown clock at 00:00.

A protagonist fighting long odds, expending all resources and digging deep into the abyss within themselves to continue to battle back. Eventually, their tenacity and inventiveness is rewarded with success. Many entrepreneurs are affected by this kind of thinking. Not unlike Disney movies for girls years ago (be pretty, smart and attractive and a man will complete you), our movies and books often paint a world that is entertaining, but unreal. For more on this, watch the outtakes from any Jackie Chan movie.

A heroic mindset is useful for times of conflict and challenge, but where it comes to the finances of your start up or expanding company, you can’t afford to be anything but a steely eyed realist. Here are three of the fables we’ve heard in the last decade:

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Pet Furniture | IKEA

IKEA Hackers: pet furniture

Materials: PJÄS dish, shelves supports, PVC pipe, drywall anchors, rope, hot glue, table adjustable leg

Description: First I attached the adjustable leg to the PVC pipe with screws.

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