Six months after launching, Los Angeles-based startup Chill has redesigned to make it easier for its 19 million registered users to find online videos.
The social video discovery site taps directly into a user’s social graph through Facebook Connect. Then the user, known as a “curator,” can browse through their friends’ collections or discover new videos based on common themes and interests.
The new Chill homepage spotlights new themed verticals for videos like popular, funny, shocking or sexy. User voting, also newly implemented, will determine which videos get featured in each vertical. Chill hopes this facelift will also help artists like Enrique Iglesias reach their fans, as music videos will be filed under the jukebox vertical.