The real goldmine for Uber is in becoming the transportation backend for tons of other services, not just its own apps. Now this logistics layer strategy is coming to fruition through a partnership with Operator, the chat-based shopping assistant backed by Uber co-founder Garret Camp.
Together, Uber and Operator they could compete with Amazon’s massive warehouses by aggregating inventory for instant delivery from local shops that are closer nearby.
Today, UberRush begins powering 1-hour delivery for Operator in San Francisco. At first, over 100 of the most popular gifts from the Westfield San Francisco Centre mall and Saks Fifth Avenue will be available for immediate arrival.