Twitter Introduces Hashtag Ads | Small Biz Trends


Twitter played a big role in making hashtag usage so widespread, and now the company is introducing an exclusive new ad format that utilizes the hashtag even further.

Called “conversational ads,” these ads are essentially promoted tweets. The Twitter hashtag ad will include call to action buttons with several custom hashtags the advertiser has created for their campaign. The buttons let you pick between hashtags under the tweet and then retweet the ad.

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