If you’re starting a business, you’ve probably defined your “target customer.” You know their age, gender, location and perhaps even their income and education levels. But demographics alone won’t give you a complete picture of who’s buying your products.
“Understand intimately who your customer is,” said TJ Parker, CEO and founder of PillPack, an online pharmacy and medication management service. “If you don’t know your customers, it’s hard to … communicate [your product’s] benefits so they react positively.”
So what else should you be learning about your customers, aside from basic demographics? Here are the top three things you should find out, and how to incorporate that information into your strategy.