Detavio Samuels Left Global Hue to Start an Agency That Speaks to Black Consumers | Adweek

Adweek: You’ve launched a branded content studio that targets black consumers. What is different about marketing to this demographic?

Samuels: In an ideal world, the story will come out of culture that will be relevant for more than just people who are of African-American ethnicity.

Stories that are coming out of black content and lifestyle are hot right now. If you look at things like Unsung, Empire and Blackish, you can see that those stories are very popular. Black culture has always been hot, but now it has a platform that maybe we haven’t seen in the past. Content is not just relevant for black people—it’s relevant for mainstream culture.

Read More

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s