A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated’s 2016 Swimsuit Issue | Adweek


When you break open Sports Illustrated’s Swimsuit Issue on Feb. 16, you’ll see plenty of eye-popping stuff, including Justin Bieber’s ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star Ronda Rousey wearing even less than that (just body paint, in fact).

But the biggest surprise this year is actually on the advertising pages. Clad in a reflective gold bikini, Nicola Griffin will demonstrate that swimsuit models are not always stick figures—and they’re not always twentysomethings, either. At 56-years-old, Griffin is the oldest women to appear in SI’s fleshy showcase since its debut in 1964.

“People think you lose your sex appeal as you get older—but that’s a myth,” Griffin said in a statement. “I’ve never felt sexier.”

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