Nokia: We’re In No Rush To Get Our Brand Back On Phones | TechCrunch


After exiting the smartphone market dramatically by selling its mobile making division to Microsoft for $7.2 billion back in 2013, Nokia has hinted it is looking to return to the phone business by a different route — taking advantage of a clause in its sale agreement that allows it to use the Nokia brand on handsets again starting from this year.

The company has a history of radical reinventions. But returning to a market where it excelled for so long is something it views as an “opportunity” given the residual brand recognition of Nokia and handsets, CEO Rajeev Suri said today. He was speaking at a Nokia press and analyst briefing in Barcelona this evening, ahead of the Mobile World Congress trade show which kicks off tomorrow.

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