To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network | Adweek


Viewers might have wondered if PBS was rethinking its commitment to children’s programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock.

Later this year, the network will launch a free, 24-hour network for children’s programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn’t air kid-centric content.

The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at pbskids.org and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online.

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