YouTube is one of the hidden gems in online marketing. It is a terrific way for small business owners to compete with the big brands. But creating effective (as in watchable) content and then promoting it can be intimidating.
Of particular interest to business owners who are wondering if the time creating and marketing with video is worth it is the YouTube Partner Program, created in 2007. It now has more than a million creators earning money from their videos. Thousands of channels are making six figures a year.