How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner | Adweek


While most people watching Sunday night’s Oscars knew host Chris Rock would come up with a hilarious, cutting response to the #OscarsSoWhite controversy—and weren’t disappointed—no one expected that he would engineer the night’s biggest, and sweetest, brand spotlight for one of the most high-profile Girl Scout cookie sales in history.

An hour and a half into the ceremony, Rock explained that because of his Oscar hosting duties, “I’ve been away from my two daughters at a very important time in their life. I have missed most of Girl Scout cookie season.” After explaining that his younger daughter, Zahra, lamented coming in second during her troop’s cookie sales, he told the audience, “I want you to reach into your millionaire pockets, and I want you to buy some of my daughter’s Girl Scout cookies.”

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