Sprint is trying to fix its biggest problem | Money CNN


Marcelo Claure took over as Sprint’s CEO and president in August of 2014.

At the time, Sprint had the slowest 4G network compared to the other major carriers, was losing customers, and had just been rated the worst carrier in the country.

To turn Sprint around, Claure said he would make the company more “cost efficient” and “aggressive in the marketplace.”

But even after thousands of layoffs, significant investments to improve its network, and deep price discounts to woo new customers, the carrier still hasn’t addressed its biggest problem — its lack of identity.

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