5 Lessons Startups Can Learn from Successful Businesses About YouTube Marketing | Getentrepreneurial.com

Whenever small business owners look in to the possibility of doing some kind of video marketing, they very often find themselves presented with outdated information about what works and what doesn’t.

Successful YouTube videos share a number of important characteristics that are a combination of common sense and a better than average understanding of how people interact with broadcast media. In these respects, video isn’t really all that different from podcasts, comics or e-books. Audiences respond most positively when some basic principles are followed. Here are some to consider.

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