Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate | Adweek

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.

The brewer built the edible edifice outside the Old Truman Brewery in London’s Shoreditch neighborhood, disguising it as a billboard in the shape of a giant chocolate bar (the confectioner’s kind), then unwrapping it to reveal the unusually sweet watering hole.

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