By the afternoon, I was thinking this one—a mockumentary called “Instagram Husband” created for our Springfield, Missouri-based show, The Mystery Hour—might be different. The next day, when it hit 1 million views, I knew it was different. And by the time the next week rolled around, I didn’t know which way was up anymore.
When I came up with the idea for “Instagram Husband,” I had a vague sense it had the chance to go viral, because when I shared the idea with people they enthusiastically related. I thought people I know would share it, the team that helped create it would share it, fans of my show would share it, and it would be a nice little feather in the cap. I never would have guessed just how big it would become.