How It Feels to Go Viral, Then Watch Your Content Get Stolen All Over the Internet | Adweek


On a Tuesday morning in December, I uploaded my late-night talk show’s 449th video to YouTube, then went about my day.

By the afternoon, I was thinking this one—a mockumentary called “Instagram Husband” created for our Springfield, Missouri-based show, The Mystery Hour—might be different. The next day, when it hit 1 million views, I knew it was different. And by the time the next week rolled around, I didn’t know which way was up anymore.

When I came up with the idea for “Instagram Husband,” I had a vague sense it had the chance to go viral, because when I shared the idea with people they enthusiastically related. I thought people I know would share it, the team that helped create it would share it, fans of my show would share it, and it would be a nice little feather in the cap. I never would have guessed just how big it would become.

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