Dunkin’ Donuts loyalty app stirring up trouble for Starbucks? | Fast Casual

Dunkin’ Donuts is hoping to cash in on rage-filled, under-caffeinated Starbucks fans with its new DD Perks Rewards program. Coincidentally — or not — it launched today a new version of its mobile app for “quick, easy and secure payment.”

Guests who join DD Perks using the special code “STARS” through April 21 will earn an automatic 125 points towards a free any-size beverage, plus an additional 125 points during their second and third visits when purchases are made using an enrolled Dunkin’ Donuts card, said Sherrill Kaplan, VP of Digital Marketing & Innovation at Dunkin’ Donuts, “Our guests are the cornerstone of our brand, and we are committed to continuing to exceed their expectations.

Although numerous Starbucks customers posted angry Tweets when the coffee giant previewed the changes in February, their anger is again percolating via Twitter, since the official changes took place this week.

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