Save Time and Money With the 80-20 Rule in Marketing |All Business


The 80/20 Rule is a potent little principle that can increase your business revenue and make your life easier.

The gist of the 80/20 Rule is that you get 80 percent of your results out of 20 percent of your efforts. For example, 80 percent of your revenue comes from 20 percent of your customers, or 80 percent of your sales comes from 20 percent of your salespeople.

It doesn’t always come out as 80/20. It can be more extreme with 95 percent of the traffic coming from 5 percent of the roads on your commute, or 3 percent of your employees creating 67 percent of the errors. The point is that large results come from small efforts.

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