Google Says These 5 Food Trends Are Sweeping America | Adweek

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America.

When it comes to learning new recipes, it’s no surprise that everyone’s turning to the search engine giant for advice. A report released Thursday by Google gives a glimpse into what everyone’s cooking, buying and ordering.

“With every query typed into a search bar, we are given a glimpse into user considerations or intentions,” according to the report. “By compiling top searches, we are able to render a strong representation of the United States’ population and gain insight into this population’s behavior.”

The results are based on the volume of search queries related to food every month between January 2014 and January 2016. Results were measured for year-over-year growth, velocity and acceleration of searches.

These insights could have an impact not just on dinner tables but also on brands’ bottom lines. For example, when General Mills began to see a heightened interest in going gluten-free, the company decided to adapt the trend into products and advertising.

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