Get Inside Your Customers’ Heads—Here’s How to Conduct a Focus Group | All Business


If you’re putting together a marketing plan for your business and you need market research, consider conducting a focus group. Focus groups can help a company learn valuable information about customer attitudes and their perceptions about the business and its products or services.

Once only utilized by large companies, focus groups are now used by an increasing number of small businesses. They can help you determine how to target specific demographic groups, and their needs and desires.

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