YouTube as a messaging app? Sure, why not! Everyone’s doing it, after all. In case you missed it: YouTube announced this week that it’s testing a new feature with a subset of its mobile app user base that will allow them to easily share videos with family and friends. Users with the feature can chat about those videos in a new tab in the app, the company says.
The feature makes sense, as a lot of YouTube’s user base already shares videos with their friends – but over SMS, iMessage or another messaging platform. YouTube is smart to try to capitalize on that behavior, in order to increase usage of its own app as well as the time its users spend engaged with its service on mobile.