“Content is king” is an adage that has been adopted and practiced by every successful blogger across the web for years. So practiced, that there’s a definite surplus in content. While content continues to flood the internet at an increasing rate, users continue to only consume so much of it. This creates a problem-or opportunity, depending on how you look at it-with blogging strategy. In an attempt to stay at the surface in such a competitive landscape, bloggers are cranking out content at a rate that takes away from the quality of their posts and contributes to the excess information put out there for users.
The effort of content production can be subsidized with reposting old blog content-an effort that can drastically increase your site’s traffic, make useable content readily available for your readers, and make your writing last longer. Content takes time to produce, so you might as well squeeze as much use out of it as you can. Part of doing that means upcycling and reposting old content, specifically the content that has performed well.