There are certain goals that always seem to stay on the priority lists of brands and businesses. Drive traffic? Definitely. Grow the brand? A must. Develop relationships with consumers and other businesses? Absolutely. All of these factors are crucial to any given brand’s success and long-term achievement, and finding ways to address all of these goals is a necessity.
One of the most fundamental and widely performed strategies used to work on such goals is link building. A practice known to fuel site traffic, link building tends to be used by brands and businesses to leave a trail of bread crumbs across the internet leading back to their own page. While that’s not necessarily a bad way of looking at the SEO practice, it does take away from the emphasis that should be placed on the importance of manual link building with quality in mind.
