Why Bumble’s Anti-Bullying Open Letter to a Male User Is Totally on Brand | Entrepreneur


On Bumble, women seeking men have to initiate the conversation. The app, which aims to prevent sexual harassment, does not enable men to make the first move. But that’s not where Bumble’s advocacy for women ends.

The dating app’s women-first approach prompted Ashley Helmbreck to message one of her matches, Connor, with a benign question, “How’s it going?” Connor responded, “Great, thanks and yourself?”  Ashley followed up with, “Pretty slow at work” and “What do you do?”

Instead of providing a straight answer, Connor immediately took offense. That’s when the conversation took the turn that prompted Bumble to defend Ashley with an open letter shaming him for his behavior.

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