Opening the door to further opportunity online | The Startup Magazine

Having a website means you have secured your piece of real estate online, you are present and ready to welcome customers. But part of the game is working to bring traffic into your storefront.

Cisco’s Visual Networking Index, released this month, predicts that internet traffic will almost triple in the next few years due to an increasing number of people coming online. The report forecasts that by the end of the decade there will be 3.4 devices and connections for each human being, an increase from 2.2 in 2015.[1] Within this scenario, each and every small business or startup hopes to be in a position to capture at least some of that incoming traffic.

Equipped with your domain name and website, it is time to start looking at ways to help ensure your online presence is performing to give you exposure to the growing internet population. Here are a few areas to consider working on:

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