YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.

Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.

According to Diya Jolly, Google’s director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.

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