2016 is gearing up to be a game-changer for content marketing, and there’s finally plenty of data to back it up. I forecast some big purchases of media platforms from major brands aiming to start pushing niche content to already-loyal audiences.
But it won’t just be content produced on a whim. I think this will be the year where marketers start to use data to develop better strategies, in order to create better content (with smarter distribution).
I’d like to think that’s the direction things are heading, but I’m blown away by some of the statistics I’m seeing that might actually prove me wrong.
Here are 10 that stood out to me the most.