If you’ve spent any time at all around Millennials, then you know how much they love texting. Millennials rely on texting for just about everything—so much so that, a recent survey by OpenMarket reports, 75 percent would rather give up using their phones make voice calls them to text.
Why do Millennials love texting so much?
76 percent say texting is more convenient and allows them to communicate on their own schedule
63 percent say texting is less disruptive than voice calls
53 percent just say that they’d rather text than call
19 percent say they never check their voice mails.
What does this mean to your business? There’s a huge opportunity to reach out to Millennial customers via text message marketing. For instance, according to the survey, three-fourths of Millennials say text reminders are helpful, but only 30 percent get them from businesses that they patronize.