Private spaceflight trade group rebrands itself to look more like NASA | Mashable


Space is sexy and badass — and it doesn’t necessarily take a government agency to get you there.

That’s the central theme of a brand overhaul unveiled this week at the Commercial Spaceflight Foundation, a trade group for the dozens of startups in the nascent private space travel industry.

The group is hoping that the new look and a more active approach to promoting itself will attract more public attention and allow it to tap into the same awestruck regard that people tend to have for NASA.

“We want to make that that sexy, badass persona that NASA has established in the government space exploration realm is carried forward into the private commercial space industry,” says David Moritz, founder and CEO of Viceroy Creative, the ad agency behind the rebrand.

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