In the rapidly evolving landscape of marketing, businesses are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising customer expectations have led businesses to develop new strategies to meet and exceed the demands.
One of these strategies that have gained momentum recently is video marketing.
There is hardly any doubt about the fact that video-driven platforms are well-received by today’s generation. In fact, Snapchat has overtaken Twitter with a user base of more than 150 million every day compared to the 136 million daily users of Twitter.
Such increased popularity of videos has convinced businesses to rethink their digital marketing strategies and include videos to attract a flood of customers.