GoDaddy CEO Wants You to Stop Posting Jobs for a ‘Code Ninja’ | Inc.com


We’ve all seen it: The clever job description asking if you’re a “code ninja” or a “back-end Jedi.” But what a lot of companies don’t realize is that these terms might be turning women off–and contributing to the much-maligned tech gender gap.

That’s why domain registry and hosting platform GoDaddy is going through company documents with a fine-tooth comb to rid them of gender-biased language, according to CEO Blake Irving. With the help of the Clayman Institute for Gender Research, said Irving on Fortune’s Unfiltered podcast this week, the company has been working to ensure that internal documents related to processes for hiring, promotion, and reviews in particular aren’t alienating any employees.

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