If you happen to be browsing on Amazon’s site and you’ve wondered how many items are available from the online mega retailer, click right here. As of this posting, there were 366,874,689 items being offered for sale, which is quite daunting if you’re looking to introduce a new product and compete with the hundreds of millions out there. Granted there are many departments, but even a simple search for watches turns up more than two million items.
In order to give startups a leg up when breaking into this vast online marketplace, Amazon introduced Launchpad last year.
Crowdfunding sites like such as Kickstarter and Indiegogo and accelerators like Y Combinator have partnered with Amazon to identify products with the greatest potential and placed them into the Launchpad product listing.