Americans ditching big restaurant chains and eating local | Business Insider


Americans are downsizing their meal (location) choices.

Lagging sales at major restaurant chains have recently set off worries for the industry and the economy at large. According to Michelle Meyer, a US economist at Bank of America Merrill Lynch, it may be less about personal economic situations or the election, and more about consumers’ taste preferences.

Using data from millions of Bank of America debit and credit cards, Meyer noted that the weakness in restaurant spending isn’t as alarming as other people make it seem.

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