Coffee. It’s the drink we reach for when we need to get excited on Monday mornings or to help us through that Wednesday afternoon slump. Americans love coffee, with more than half of adults drink at least one cup per day. Millennials are avid coffee drinkers too, particularly with espresso-based drinks. According to one study, gourmet coffee beverage consumption among 25-39 year olds jumped from 19% to 41% between 2008 to 2016. The availability of these types of drinks has dramatically increased, as Starbucks has opened over 19,000 stores worldwide since 2000.
This change in coffee consumption started a shift in workplace coffee options. “Office coffee services have traditionally been the worst of the worst,” according to Jesse Kahn, national sales manager for Counter Culture Coffee, “and there’s been a lot of growth in companies recognizing the need for a better coffee experience.” Companies like Mars Drinks, for example, are working to provide higher quality coffee options.