How Facebook’s last year shows dominance in mobile advertising — and what’s next | Mashable


There’s plenty of shiny toys to look at when it comes to Facebook — Oculus Rift, WhatsApp, Messenger and ambitious plans to bring the internet to every corner of the globe.

At its core, however, is good old advertising. Well, maybe not old.

“We’re going to pursue any avenue we can to help business owners, all within the bounds of privacy control,” said Andrew Bosworth, Facebook’s vice president of ads and business platform. “Consumers need to feel comfortable if we ever creep anybody out we’ve done a poor job.”

Ahead of Advertising Week 2016 in New York, Mashable spoke with Bosworth  to learn how Facebook has grown in digital and mobile advertising and what the team is creating next.

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