As announced earlier this year, Start Up, a podcast that follows the creation of Gimlet Media, a podcast producing company, will air on ABC. While Lore, a podcast that details “real-life scary stories,” is coming to Amazon. For the podcasts, it’s been a rapid transition from iTunes to the small screen.
“Did I think we’d be in the TV business before our two-year mark? I never expected that,” said Matt Lieber, president and co-founder of Gimlet Media, and whom the podcast is partly focused on. “But what motivates Gimlet is telling stories that help our audience better understand each other and the world,” said Lieber.