Here’s Why Google Should Reward Content Marketers (And SEO Practitioners) For Less Content, Not More | Adrant


For a long time there’s been a love-hate relationship between SEO practitioners and and content marketers and, sadly, isn’t going away anytime soon. But, there may be a solution and Google is front and center. But, first, let’s take a look at the history between SEO practitioners and content marketers.

Yesterday: War

Throughout most of the ’00s, SEO and quality content were fighting an all-out war. All SEOs could think about were keywords, keywords, keywords. Content creators were driven by advertising, PR and branding considerations saw keyword insertion and other SEO tactics such as padded word counts as self-defeating ploys guaranteed to render published content unreadable, unpersuasive and undermining of the company brand.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s