9 Digital Marketing Stats You Need to See From This Week | Adweek


It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

1. Instagram-Snapchat face off

Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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